Blonde Rx Purple Toning Shampoo

WHAT IT IS From the Blonde Rx Collection. This purple shampoo neutralizes brass and dullness with ultra-violet pigments and charcoal powder while making hair 3x stronger. Powered by a blend of superfood botanical oils and shea butter, it provides intense hydration and repair to bleached and damaged hair cuticles. 8.5 oz. Made in USA. WHAT IT DOES Ultra-Violet pigments neutralize brass. Charcoal powder draws out impurities from the hair, instantly lightening strands. Avocado, coconut, & jojoba oil are packed with vitamins to penetrate deep into the hair cuticle and moisturize, strengthen, and prevent split ends for shinier, smoother hair. Shea butter is rich in essential fatty acids and nutrients and provides powerful nourishing and moisturizing properties to the hair, eliminating frizz and dullness while improving overall hair health and shine. WHO IT'S FOR For color-treated blonde hair. HOW TO USE IT Apply to wet hair on the sides of the head, crown, and nape of the neck. Leave on for at least 2-3 minutes or longer depending on the desired degree of neutralization. Rinse thoroughly. RESEARCH RESULTS 3X Stronger Hair* 67% less breakage* *Based on clinical study using instrumental testing when used as a collection with Shampoo & Mask. INGREDIENTS Water/Aqua, Sodium C14-16 Olefin Sulfonate, Sodium Cocoyl Isethionate, Acrylates Copolymer, Coconut Acid, Panthenol, Charcoal Powder, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Sesamum Indicum (Sesame) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Glycerin, Squalane, Sodium Hyaluronate, Leontopodium Alpinum Extract, Tocopherol, Glycol Stearate, Cocamide MIPA, Dicaprylyl Ether, Polyquaternium-73, Decyl Glucoside, Glyceryl Oleate, Sodium Isethionate, Polyquaterni