Blonde Rx Anti-Brass Repair Purple Hair Mask

WHAT IT IS From the Blonde Rx Collection. An intense toning mask to neutralize brassiness and protect from bleach damage and UV discoloration. With four times more hydration, the rich formula combines ultra-violet pigments and charcoal powder with nutrient-rich oils from Chia Seed, Avocado, and Jojoba to bring salon blonde tones back to life. 7.5 oz. Made in USA. WHAT IT DOES Ultra-Violet pigments neutralize brass. Charcoal powder draws out oils, build-up, and impurities from the scalp and hair instantly lightening strands. Avocado and Jojoba Oil are packed with vitamins to penetrate deep into the hair cuticle to moisturize, strengthen, and prevent split ends leading to shinier, softer, smoother hair. Chia seed oil richest plant source of omega- 3 fatty acids and is rich in protein help to maintain a strong structure for hair, so that it’s less prone to shedding and breakage. Panthenol (Vit B5) improves moisture retention in each strand leading to volume, shine, and all-day hydration. WHO IT'S FOR Color-treated Blondes who want to fight yellowing, dulling, brass, and breakage. HOW TO USE IT After shampooing, saturate from roots to ends. Comb through for even distribution. Leave on 3-5 minutes or longer depending on the desired degree of neutralization. Rinse thoroughly. RESEARCH RESULTS 4X more hydration* 3X Stronger Hair* 67% less breakage* *When applied on wet hair **Based on clinical study using instrumental testing when used as a collection with Shampoo & Mask.