ALTERNA® Caviar Anti-Aging Replenishing Moisture Shampoo

What it is: A luxurious sulfate-free cleanser that restores moisture while protecting hair from fading color, daily stresses and future damage. Who's it for: Ideal for those with straight and wavy (2A, 2B, 2C) hair. What it does: The shampoo features Age-Control Complex® to combat chronological, chemical and environmental aging. Caviar Extract infuses hair with moisture, elasticity and shine, Vitamin C prevents damage and cytokines encourage microcirculation to aid in improved cellular turnover. Enzymetherapy® helps transform ingredients into a microstructure that hair can more easily absorb allowing deeper, more targeted penetration of active ingredients. Color Hold® infuses hair with plant-derived melanin for extreme color protection and prevents color washout. It protects hair from UVA, UVB and visible light including artificial light sources. And lastly, Seasilk®, a blend of marine botanicals including different algae and seaweeds, provides exceptional moisture, protection and helps repair damaged hair. How to use: Massage throughout wet hair and scalp. Rinse thoroughly. Repeat if necessary. Paraben-free; sulfate-free; phthalate-free; DEA-free; TEA-free; petrochemical-free; synthetic color-free; dye-free